Specific websites such as travel blogs fall under categories that are not used for products or services for daily use. They may not be as frequently searched for or have some seasonal aspect directly influencing their use.
In such cases you cannot work towards a goal slowly you need to be there are easy to reach when peak season hits. Such websites require targeted link building that not only creates specific number of inbound links but also forms strategic partnerships – all contribute to more and consistent inbound links.
When does targeted linking make sense?
This link building strategy makes a lot of sense when you need to fulfill very clear objectives. For instance when your website falls within the top 100 ranking and you need to move to the top 50. Google lays down the rules on the quality and type of links that improve ranking.
Where you already are in a good position but need to move up fast you could dedicate yourself entirely to increasing the number of anchor links that bring you traffic. The right anchor links will often have to come from sites that Google recognizes – with good standing far as Google web ranking goes.
Factors to consider when establishing the best link building strategy
- Budget: The amount you can safely invest on link building
- SEO skills: Some are easier and may not require advanced skills e.g. content writing
- Backlink portfolio: The links you already have.
Link Building Strategies by Cost
Budget – >$500: With enough money you can improve your link portfolio very rapidly. This may require in the region of $500 depending on the SEO Company.
SEO is technical and results based; you can even experiment by hiring from abroad if you can hire from abroad (lower prices). There are a good number of very experienced and reliable SEO professionals in Asia, Africa and Latin America with relatively cheaper offerings for high quality SEO services.
The content you order should / may include:
- Guides: Comprehensive how-to blogs, articles. Length varies depending on where these will be posted: about 500 words for blogs and articles, shorter max 150-250 words for social media posts.
- Detailed history of a product/ service or industry niche.
- Events guides
- Articles that make comparison between products
- Analysis of data with interesting conclusions.
With this content you should identify keywords and begin email marketing, contact bloggers in your niche, social media influencers, etc. I you still have some money to spend work on the quality of images used and graphic design aspects.
Budget – <$500 & >$200: Though this is a significant sum of money you cannot get to make a great deal of content. However, even with this amount you can accomplish all the SEO activity highlighted in the >$500 category especially if you have already done SEO and are simply updating.
You can write your own content or have it written then repurpose it to various website requirements. Any of the categories above e.g. how-to guides can be redone in various formats and lengths from 1000 words to tweets of 140 characters.
Budget <$200: To accomplish link building with this amount will suggest targeting a very small portion of possibilities. With the limited wiggle room you will be much better posting very good quality content – in depth research, very good writing style, great images and formatting, etc.
With your content you can acquire some decent back links simply by blog commenting. You should know that moderators can be punitive when your remarks or posts are entirely commercial. To use blog commenting for link building you should always identify topics that fall in the correct category and try comment or add to the discussion before embedding your link.
You can also try getting quality links as a guest blogger. This can be tricky but works well in industries or niches with plenty of published content. It may take time to get your content noticed by the editor but it pays off in the long run to receive even one quality inbound link.
Finally, depending on which niche you are targeting you could useful infographic or infogram to get a good number of back links. You can do these on your own if you have the right graphic design skills or you can hire someone to prepare them for you. These are best for niches that can say a lot using a few catchy words.