Search Engine Optimization (SEO) is the procedure of increasing the visibility and also the quantity & quality of the traffic that you earn through “natural,” “organic,” or “earned” results in search engines. It is the name given to activity that attempts to improve search engine rankings.
Now a day’s SEO & Search Engine Factors are the central issue of a website for Internet Marketing to run smoothly; it is mainly the procedure of reflecting the visibility of a website or a web page in search engines’ voluntary results and it is also a method which helps search engines to come across & rank your site higher than the millions of other sites in response to a search query. On the basis of Internet marketing strategy, SEO reflects on: how search engines work, why people search, the genuine search items or keywords typed into search engines and which search engines are preferred by their targeted audience. Thus it helps you get more traffic from the search engines like Google, Bing, and Yahoo.
Mainly SEO is not only about search engines but to improve the users’ experience of a web site because the users trust search engines’ top positions presence. It is also good for the social promotion of your web site & people who find your site by searching Google or Yahoo, there are more likely to promote it on Facebook, Twitter, Google+ or other social media channels. Businesses with more than one proprietor can benefit from SEO in direct or indirect way by increase the search engines traffic. So, SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially. Through this way SEO performs an important role as Freelancing Solution is offering SEO services which upgrade your research and buying cycle and also attracting potential buyers to your website. It’s about being where your customers are, and directing them towards your website. As a result, it could be said that SEO is not a cost but an investment.
Generally Search engines have two key functions: crawling & building an index, and providing answers to user queries with the most suitable ranked list of the websites. Basically, links consent to the search engines’ programmed robots that called crawlers or spiders to attain more than the billions of inter-related documents on the web in effecting the colossal tasks of clutching billions of pages that can be accessed within a second. When a person performs a search at any of the major engines, they insist results at once; even one- or two-seconds delay can cause dissatisfactions, so the engines work hard to provide answers as swift as possible.
Google Webmaster Guidelines
Google suggests the following factors to get better rankings in their search engine:
1. Keyword links and keyword domains have lost relevance
These two factors are considered the scum when compared with last year static’s, because there is no similarity of keywords in the URL or the domain. This also influences backlinks when it comes to plain text in keyword links.
2. Brands are the exception to many rules
Last year, brands held a privileged position and this has also been confirmed in this year’s study: for brands – and their websites – search engines do not seem to apply the same criteria as for other domains.
3. Social signals continue to associate very well with better rankings
The propensity over the years has been very productive & constructive – and this year’s strategy also approves the drift that well established URLs have a lofty number of likes, shares, tweets and plus ones and exact URLs which stand out in the high search results as the Freelancing Solution is offering Social Bookmarking Service through social indicators. So, it means that the action of social networks continues to increase which add to the associates with good rankings.
4. Good content is always important
The content issues are bearing the most vital point to associate the excellent rankings and were apparently contrasted with the earlier years which moderately promoted as Freelancing Solution is offering the Content Writing Service with an affordable price. A high quality internal link configuration also appears to be significant quality attribute.
5. The number of backlinks remains immensely important
Backlink continues to be one of the most significant SEO metrics and In this regard, little transformation has come over the years: sites with more backlinks simply rank better. However, the factors around this metric are subject to progression: only quantity of backlinks are not important, quality also a major factor!
6. On-page technology remains one of the basics
The on-page issues are the methodological side of building web sites on the basics of good search engine rankings which will continue. Even more, it seems to be fulfilled certain criteria to achieve a favorable ranking. On-page factors are therefore considered more of a precondition for higher search engine rankings.
Overall context of the Ranking Factors
Overall it could be said that Search engines work with algorithms to appraise websites by subject matter or topic and relevance with the website. So, this content is an impression of the detailed Ranking Factors which based on affiliation and are not proof of any causal effects.