Local SEO – Why should you use it?

If you have a local business, you need a relevant geographic-to bring more traffic to your site by specifying and increasing the ranking to launch your business in local search. Local SEO can fit perfectly on your company needs.

With the ease of being connected anytime and anywhere, local search has become increasingly common and important. Users in computers, mobile phones, tablets are all the time performing local searches. If your company or client has a store or physical service and you want to make the most of it, you sure need to work your website with local SEO.

What Types of Businesses Need Local SEO?

Local SEO for local search is working the same way as the traditional, but we need to focus on specific points. Any company that receives the customers or all customers locally should consider working your site. It applies to a restaurant, a doctor’s office or a clothing store, for example.

Why Do Local SEO?

1 – Most people who are conducting a local search, are really interested in that subject;

2 – Local SEO has a high lead conversion rate, much higher than a broad search;

3 – The number online research using terms related to location is steadily increasing every year;

4 –  More and more people use the Internet for mobile devices and large part of these times, these users are searching for information on specific locations in your area;

5 – Local SEO is  the greatest opportunity for small businesses excel.

Critical Points in Local SEO

1 -Use of keywords and Specific Optimization to Local SEO.

Selecting the right keywords is the main point in the process of optimizing your website for local SEO. Each company needs to identify and choose the words that will give the user the information they seek. These keywords are likely to come together with the city and state, thus helping to identify the location that is being worked on. For example, a medical clinic in the Providence works with the words: “Providence medical clinic”, “clinical Providence of doctors,” among others. A hotel in Springfield, Ohio would work with the words: “Hotel Springfield”, “Hotel Springfield Ohio”, among others.

After these chosen words, they should be used naturally in top locations of the site, such as:

  • Tag title (main place to add information city / state). Many small businesses jump in local rankings thanks to this information.,
  • Page title (use city name or state in the page h1 may not be a good idea, but it can be used in other titles like h2 or h3)
  • URL (Obviously this can not happen on the homepage, but other pages with this information can mean a powerful signal to relevance)
  • Website content (Include local data in the texts and descriptions of the site is of great importance)
  • Alt tags (Many local business sites add local data as city and state in the alt text of your images. It is another way to increase the position to place ranking),
  • Meta-description ( the use of local data in the meta description increases click through rate on a local search).

One Comment

  1. NBA-
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