Search Engine Optimization

Search Engine Optimization has for long been a major cause of concern for many businesses online. This activity is important given that it works to improve the position of a website in search engine results giving the website greater prominence as it ranks closer to the front of the results.

Search Engine OptimizationĀ  Factors

It would be good to begin by mentioning that there is no set of SEO activities that will improve rankings on its own. At freelancing solution we have plenty of experience with SEO and will help you identify a set of activities, order of activities and measurable estimates of improvements you should expect. It is for this reason that we continue to increase in popularity as an authority on Search Engine Optimization.

On-Page SEO

SEO begins right on your website and is constantly reviewed by spiders, short programs sent to crawl through your website by the search engine. The crawlers send information back to the search engine about the website and its level of readiness.

For this reason, you want to be sure that your website images and content are Search Engine Optimization ready. Images should include appropriate tags that when found on Google will redirect to your website. The content should also be natural and include the correct keyword density, useful tags and keywords in strategic positions such as headings, links and HTML. Based on this you should strive to cover all these bases each web page as the ranking is unlikely to improve if only the HTML tags are appropriately designed.

Off-Page SEO

Search Engine Optimization also includes quite a bit of work off the website. At freelancing solutions we have the right information from our many clients to identify the best websites and activity that will improve and sustain your website ranking.

While many are aware of the relevance of social media, it can be difficult to create the right content and determine frequency of posting to deliver the desired results. In keeping with these thoughts our company will identify the right social media platforms and craft content suitable for your business.

Avoiding Penalties in SEO

For a number of years many businesses suffered from loopholes inherent in search engine optimization algorithms. It is this position that saw Google make significant changes to the algorithm with the release and implementation of Panda and Penguin updates.

Among the many changes introduced included mechanisms that will use keyword density and readability to determine spammed content. It does not end there; many companies have borne the brunt of heavy fines and penalties that include removal from the Search Engine Results Pages (SERP).

You can only imagine how devastating it can be to your business to receive such an email; the reality equals lost business and money spent to make the necessary changes. At freelancing solutions you can rest assured all our activities will ensure your rankings improve and your doors remain open.

We also have plenty of information on different strategies with accurate weighted estimates for each activity that will help you decide on a path to follow regardless of the amount of money for search engine optimization you can raise at any given time.

Summary

The article describes various aspects important to a successful SEO campaign. It discusses on and off page SEO activity and how to avoid penalties.

Related links

Comments are closed.