Introduction
These days, it’s impossible to run a business without using some kind of internet marketing tools. After all, with so many avenues for customers to find out about your company and products, you need all the help you can get to keep your brand top-of-mind. But there are so many options out there—from SEO software like Google Analytics to social media monitoring tools like Hootsuite—that choosing what’s right for you can be overwhelming. That’s why we put together this list of some of our favorite tools that will help take your business to the next level:
Google Trends
Google Trends is a free tool that lets you see how often certain words or phrases are used on the internet over time. It also tells you what percentage of people are searching for those terms in various countries, so it can be useful when deciding which keywords to target if your business has an international presence (or if you’re trying to appeal to different audiences).
Google Trends works by pulling data from Google searches, so it’s not just limited to English-speaking countries—it will show results for any language! This makes it an excellent option if your target audience doesn’t speak English as their first language and want to find out more about what people are searching for related topics.
SEMRush
SEMRush can help you find your competitors and learn about their organic search traffic.
Using this information, you can get ideas for new keywords to target on your site.
It is also possible to see what kind of content these websites are creating, and how well it is performing. You can then use this information in order craft similar pieces for your own site—hoping that the search engines will notice them.
Hootsuite
Hootsuite is an all-in-one social media management tool that allows you to schedule posts, monitor conversations, and analyze analytics in one place. From Hootsuite you can view all of your social media accounts in one dashboard, so you don’t have to log into each platform individually. You can also create streams based on keywords or topics related to your business so that it will be easier for you to see what people are saying about the industry and specific issues that matter most to your business.
This tool comes with some great features like publishing content directly from Hootsuite’s dashboard without having to leave the site; scheduling posts for auto posting at specific times throughout the week; monitoring conversations about specific topics; creating polls for customers or followers; finding influencers who might share content relevant to your brand; measuring reach across multiple platforms as well as other useful analytics tools like sentiment analysis – which measures how positive or negative posts are towards a certain topic (e.g., “I love my new boots” vs “These boots hurt my feet”).
BuzzSumo
BuzzSumo is a content research tool that finds the most shared content for any topic.
You can use it to find out what’s working for your competitors and how you can improve your own content.
For example, let’s say you want to learn more about social media marketing. You could enter “social media strategy” into BuzzSumo and see the top 10 results that contain that phrase in their title or URL:
BuzzSumo then displays some detailed data about each article, such as its total shares, how many unique domains shared it (which shows how popular it was), who created it (e.g., Forbes or Huffington Post), where they were published (e.g., NBC News), and when they were published:
This is just one example of many things you can do with BuzzSumo!
Wordtracker Scout Extension
Wordtracker Scout is a Google Chrome extension that helps you find new keywords for your website, blog or social media posts. It’s free and easy to use:
Go to the Wordtracker Scout website in your browser
Click “Add To Chrome” and then click “Add Extension” when prompted by Google Chrome
Open up a new tab (or click on an existing tab) and type in any word or phrase that you want to find related terms for into the URL bar (ie: [keyword]). If a website pops up with suggested relevant terms, it means those terms are popular among other people looking at similar things as well!
BuiltWith Technology Profiler
BuiltWith Technology Profiler is a tool that helps you analyze the technology used on a website. You just enter the URL of any website you want to research and it will give you information about its software and web technologies. You can also filter by category, such as content management systems or e-commerce platforms. This can give you insight into which platforms are most popular in your industry to help inform your business decisions going forward.
To use BuiltWith Technology Profiler, visit builtwith.com/profiler/. Enter the URL for any site that interests you in the search box at the top of their homepage and click “Search”. This will take you to a page that lists all of that site’s technology components—including what each one does—and displays them on an interactive map so that it’s easy for anyone with even basic computer literacy skills to understand what they’re seeing.*
Canva
Canva is a free online design tool that lets you create social media graphics, infographics, print designs and more. It’s the only tool you’ll need to build beautiful marketing materials for your business.
With Canva’s easy drag-and-drop editor, it’s quick and simple to design beautiful images that look like they were made by a pro designer—but it won’t cost you a fortune!
OptinMonster
OptinMonster is an email marketing tool that allows you to create lead generation forms for your website. With OptinMonster, it’s easy to create an opt-in form that converts visitors into leads with a single click. It’s also compatible with many other tools like MailChimp, GetResponse, Aweber and Campaign Monitor.
OptinMonster includes some great features such as:
Mobile friendly responsive design for all devices (including iPads) which increases conversions because it looks good on mobile devices like phones and tablets
Has a free trial so you can test out their service before paying anything
SEMrush Rank Checker Tool
This tool allows you to see the top 1000 Google results for a given search term, along with their site authority, Page Authority and MozRank. This is helpful when determining whether or not it’s worth spending time and energy on targeting certain keywords further down the rankings. You can also use this data as a comparison for your own site’s ranking.
How does it work?
The SEMrush Rank Checker Tool allows users to check their websites’ rankings in different search engines (Google, Yahoo and Bing), along with their keyword positions on those engines. The tool also provides information about how many times each URL has appeared on SERPs over the past month:
Majestic SEO Backlink Analyzer
Majestic SEO is a backlink analysis tool that helps you to analyze your backlinks. It shows you the number of links, their quality and the number of domains linking to your site. This is a very useful tool when it comes to finding out what kind of websites are linking to your website or blog. You can use this information to improve your content marketing strategy by reaching out to those who link to similar sites as yours with guest posts, articles or press releases.
The right internet marketing tools can help you to grow your business.
Internet marketing is a field that’s ever-evolving and changing, but these days it’s more important than ever for businesses to have a strong online presence. With so much competition out there, it’s easy to find yourself getting lost in the shuffle if you don’t know how to use the right internet marketing tools or techniques. Fortunately, if you’re looking for some solid advice on how best to succeed at this game, we’ve got plenty of ideas!
Save time: There are plenty of time-saving features available when it comes to internet marketing tools. One popular one is “drag-and-drop” functionality—this lets users move things around on their pages without having any coding experience or technical knowledge at all! It also means less work for your IT team down the line too!
Conclusion
Now that you’ve seen some of the best internet marketing tools, it’s time to start using them! These powerful tools can help you grow your online business in many different ways. But don’t forget—they won’t work unless you use them properly and consistently.
