SEO & Search Engine Factors

Search Engines' Ranking Factors

What is SEO & Search Engine Factors?

Search Engine Optimization (SEO) is the procedure of increasing the visibility and also the quantity & quality of the traffic that you earn through “natural,” “organic,” or “earned” results in search engines. It is the name given to activity that attempts to improve search engine rankings. There are gurus who offer SEO services in order to help a site’s marketing efforts. In order to know if a guru is reliable, aside from background checking, there are also numerous reviews of their services online, such as the small business seo services review.

Now a day’s SEO & Search Engine Factors are the central issue of a website for Internet Marketing to run smoothly; it is mainly the procedure of reflecting the visibility of a website or a web page in search engines’ voluntary results and it is also a method which helps search engines to come across & rank your site higher than the millions of other sites in response to a search query. On the basis of Internet marketing strategy, SEO reflects on: how search engines work, why people search, the genuine search items or keywords typed into search engines and which search engines are preferred by their targeted audience. Thus it helps you get more traffic from the search engines like Google, Bing, and Yahoo. Check out for more tips.  Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies at low cost understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.

Importance of SEO

Mainly SEO is not only about search engines but to improve the users’ experience of a web site because the users trust search engines’ top positions presence. It is also good for the social promotion of your web site & people who find your site by searching Google or Yahoo, there are more likely to promote it on Facebook, Twitter, Google+ or other social media channels. The other day, I was surfing through the web and this social media marketing company seemed like they were honest in their dealings and the proviso they presented, and so, I decided to go ahead with them. Businesses with more than one proprietor can benefit from SEO in direct or indirect way by increase the search engines traffic. So, SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially. Through this way SEO performs an important role as Freelancing Solution is offering SEO services which upgrade your research and buying cycle and also attracting potential buyers to your website. It’s about being where your customers are, and directing them towards your website. As a result, it could be said that SEO is not a cost but an investment.

The is the winner of our comparison, as it offers the best price-performance ratio. Plans start from 7$ / month. Once you get into it, SEO generates a lot of repetitive work and if you are reading this you’ll probably know what I am talking about. As a start-up SEO operation in South Africa with a rapidly growing customer base we had set up pretty good systems to find potential customers, identify what they should be ranking for, look for long-tail keyword phrases and generate a report showing the clients current ranking within the local Google South Africa search domain (Google really dominates in our market). This was all managed via a mix and match of Excel Spreadsheets, Google tools, Adobe, Word Documents and the like. It was very rapid clear to us that with only 4 staff members we would be working 24 hours a day to keep up. Signing our first deals further placed pressure on the customers service side with a need to generate ranking reports and track ranking history… any SEO company bread and butter.

So jumping on the net we evaluated a large number of free and trial versions of SEO tools that covered rank checking, back link analysis, keyword suggestions and keyword efficiency indexing (KEI). Now there are good free tools out there but bringing this all together in package that was flexible and automated does not come free.

We settled on SEO PowerSuite from Link-Assistant, not cheap but worth every dollar if you want to immediately drive improved work-flow and efficiency. The package includes LinkAssistant, SEO SpyGlass, Website Audit and Rank Tracker. All the software is detailed on the website but I’ll give you a quick rundown on Rank Tracker which we use heavily:

  • Firstly I has a complete (or rather the most complete) set of Search Engines internationally, essential to us in South Africa, with local versions of Google, Bing and our largest local search outfit, Ananzi, covered.
  • Ranking is really easy to set up; once the target website and keywords are loaded there are a host of features available to fine-tune how the ranking report should run. One of the most important is managing the speed at which Rank Tracker generates the automated queries to the search engines; the Human Emulation Settings allow the user to slow down queries and how many sequential events are run. If you have ever run large ranking reports you’ll know that the engines simply lock you out.
  • Once the ranking is done Search volumes for the local engines and competition pages can be simply loaded to give the KEI for each keyword; all loaded onto a simple, clear and flexible report screen.
  • Once the client has settled on keywords and you have closed that deal, Rank Tracker will store the historical progress per keyword per search engine – a powerful tool for reporting back to client and flagging potential issues with keywords.
  • There is a keyword suggestion tool built in and easy ways to re-run reports for individual keywords on individual search engines.Even the smallest plan offers everything you need for rank tracking. For more about local rank tracker look at this website.

Search Engine Factors & Guidelines

Generally Search engines have two key functions: crawling & building an index, and providing answers to user queries with the most suitable ranked list of the websites. Basically, links consent to the search engines’ programmed robots that called crawlers or spiders to attain more than the billions of inter-related documents on the web in effecting the colossal tasks of clutching billions of pages that can be accessed within a second. When a person performs a search at any of the major engines, they insist results at once; even one- or two-seconds delay can cause dissatisfactions, so the engines work hard to provide answers as swift as possible.

Google Webmaster Guidelines
Google suggests the following factors to get better rankings in their search engine:

1. Keyword links and keyword domains have lost relevance
These two factors are considered the scum when compared with last year static’s, because there is no similarity of keywords in the URL or the domain. This also influences backlinks when it comes to plain text in keyword links. Our hospital hired Digitalis for medical SEO and they’re getting so many more patients now.

2. Brands are the exception to many rules
Last year, brands held a privileged position and this has also been confirmed in this year’s study: for brands – and their websites – search engines do not seem to apply the same criteria as for other domains.

3. Social signals continue to associate very well with better rankings
Social Ranking FactorsThe propensity over the years has been very productive & constructive – and this year’s strategy also approves the drift that well established URLs have a lofty number of likes, shares, tweets and plus ones and exact URLs which stand out in the high search results as the Freelancing Solution is offering Social Bookmarking Service through social indicators. So, it means that the action of social networks continues to increase which add to the associates with good rankings.

4. Good content is always important
Content Ranking FactorsThe content issues are bearing the most vital point to associate the excellent rankings and were apparently contrasted with the earlier years which moderately promoted as Freelancing Solution is offering the Content Writing Service with an affordable price. A high quality internal link configuration also appears to be significant quality attribute. To know about this visit

5. The number of backlinks remains immensely important
Backlinks Ranking FactorsBacklink continues to be one of the most significant SEO metrics and in this regard, little transformation has come over the years: sites with more backlinks simply rank better. However, the factors around this metric are subject to progression: only quantity of backlinks are not important, quality also a major factor! So if you’re looking to get more help on your internet marketing, you can check out

6. On-page technology remains one of the basics
Technique Ranking FactorThe on-page issues are the methodological side of building web sites on the basics of good search engine rankings which will continue. Even more, it seems to be fulfilled certain criteria to achieve a favorable ranking. On-page factors are therefore considered more of a precondition for higher search engine rankings.

Overall context of the Ranking Factors
Overall it could be said that Search engines work with algorithms to appraise websites by subject matter or topic and relevance with the website. So, this content is an impression of the detailed Ranking Factors which based on affiliation and are not proof of any causal effects.

5 thoughts on “SEO & Search Engine Factors

  1. Jack Kalis says:

    Thanks for informative blog

  2. Kendall Lesperance says:


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  4. Jorna Barman says:

    Wow, This is very important article

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