Freelancing is a very popular business model that has been growing over the last couple of years. With the use of modern technology, nowadays companies can hire people from all around the world as their full-time employees.
Over 54 million Americans are working from home, and there is a good reason for that. The freelance business gives you more flexibility, and you can create a lifestyle that you love.
However, as freelance opportunities grow, the competition grows as well. So, you need the right strategy in order to succeed in the freelance business.
Let’s go through the tips about starting your freelancing career.
- Define Goals
Just as in any business, you have to define your goals before even starting this journey. Regardless of what your goal is, you have to make it absolutely clear just so you can go on the right path.
Your freelance strategy is directly connected with your goals, so you have to work toward achieving the bigger picture goals. Once you know what you want, you can become a successful freelancer.
Everyone has different freelancing goals. Whether you want a full-time job, or start a freelance as a side hustle, it all comes down to you.
- Go after a Profitable Niche that You Love
As you probably know, there are hundreds of thousands of job opportunities in freelancing, and you have to choose a profitable niche that you love doing. An athlete in the top ranks of the NBA has specific skills that a swimmer doesn’t have and vice-versa. That’s why it’s very important to know what you are good at and what you can offer differently from the others.
Additionally, every work has different niches. For example, if you are a graphic designer and you have Adobe Illustrator and Photoshop skills, you cannot enter a general market since there is a lot of competition.
You should create a specific niche (for example, retouching pictures of pets) in order to succeed right from the start. You can always research the niche and find out your potential audience before starting your gig.
Even if you are a writer, you cannot start a gig about writing articles. You would need a more specific niche to target certain topics that you have the most knowledge in order to land jobs.
- Choose Which Clients You Are Going to Target
Freelancing is not as simple as accepting every job opportunity that is presented in front of you. You need to have a more thorough approach to selecting your target clients. For example, most freelances prefer long-time job opportunities since they will get a constant workflow. Others would like to accept fast jobs that are doable in a couple of hours.
- Set The Right Prices for Your Services
Every market has a different price for the services you offer. They might be a different price in your country, but you have to adapt to the freelancer market place just to be competitive.
Setting the right prices requires good research. You should go over the gigs and job opportunities within your niche and try to fit in that price range. Of course, the price should not only be based on what your competitors are charging, and you have to price yourself based on the value you deliver.
You should never allow someone else to dictate the terms by which you define your value. Remember, there is no such thing as prices that are too high, even for beginners.
- Building Your Portfolio
Obviously, you cannot enter the freelance business with a sloppy portfolio. You have to present your services in the best way possible.
Remember, clients don’t know your skills, so you have to inform them in the best way in order to get a hiring chance.
Would you hire someone with no resume? – Of course not. You might be the most skilled freelancer on the market but still, have trouble landing jobs due to poor portfolio.
Check out some of the best freelancers in your niche and see how they are presenting their previous work. Avoid being a copy-cat and try to think something on your own. You should always go for professionalism, above all.
Sometimes it takes a while until the freelance machine starts to function. You should not expect immediate results. However, it will all be worth it when you start to get deeper into this business.