Social media is a great way to connect with others, but it can also serve as a powerful tool to help attract people and businesses to your brand. Whether you’re looking to get more customers or find potential employees, creating an effective social profile can make all the difference.
Here are some tips for how you can create an irresistible social media profile:
Your Profile Photo
Your profile photo is the first thing people will see when they visit your profile. Make sure it’s clear and crisp, not blurry or pixelated. It should also be professional looking, so no selfies! A head shot is best. If you don’t have a personal photo to use, consider using an image that represents your business well—you can even use a logo from your website if it makes sense for your network presence.
Your profile picture should be at least 200px wide by 400px tall for best results on social media platforms like Facebook and Twitter (and most other sites). While smaller images will still display in these spaces (they just won’t fill up as much real estate), larger images are more likely to attract attention because they take up more space in the viewer’s feed or stream of posts.”
Your bio is one of the most important parts of your social media profile. It’s where you can tell people who you are, what you do and why they should care.
There are a few things to keep in mind when writing your bio:
- Keep it short and sweet (100 characters or less). Don’t drone on about yourself; if someone wants more information they’ll ask! Instead, use keywords that will help people find you. For example, if I were a graphic designer looking for new clients then I might mention some keywords like “graphic design” or “logo design”. This way anyone searching for those terms will see my profile before anyone else’s!
- Add a link to your website so people can learn more about who/what/where/why etc., as well as how much money an hour!
- Include an email address so people can contact you directly instead of having to send messages through Facebook Messenger or Twitter DM’s which take ages because everyone hates talking face-to-face anyway so why bother?
Your profile headline is arguably the most important part of your social media presence. It’s what people will see when they first come across your profile on a search engine, and it should be descriptive, concise and enticing enough to get them interested in following you.
Don’t overdo it with a long title as this can look spammy; instead keep it short and sweet. Make sure to include keywords that relate back to what you do or offer as well as positive words such as ‘love’, ‘happy’ and ‘great’.
Include an action verb such as ‘share’ or ‘like’ which encourages visitors to interact with your content by sharing their own thoughts about it on Facebook or Twitter without leaving their current page. And if possible include numbers (e.g., likes) wherever possible so that users can immediately see how much traction/interest there has been already generated by previous posts – this also helps drive traffic towards new ones!
Your Call To Action
Your call to action is what you want your visitors to do when they land on your profile. It could be as simple as clicking a link, or it could involve making an investment in your business. Either way, the goal is for them to take some sort of action.
Your call to action should be clear and concise, with no unnecessary verbiage that doesn’t directly relate to the action you want people take (click “like” if you like us). Make sure it’s easy for people who are scanning quickly through social media profiles—people aren’t going through every single word on their phone screen with a magnifying glass!
Make sure your CTA makes sense within its context on Twitter or Instagram (or whichever platform you’re using). For example if we were talking about someone promoting their business then the call-to-action would probably be something like “Book Now!”. However if we were talking about someone promoting their book launch party then maybe their CTA would include something like: “RSVP here”.
Use these tips to make sure your social media profiles are getting noticed.
- Make sure your profile is professional.
This means no selfies or pictures of your pet. It also means making sure you have a good headshot, and that the photo reflects the type of business you’re in. If you run an accounting firm, for example, a picture of a cat won’t do since it doesn’t reflect who you are as a brand (or at least not in an accurate way).
- Make sure it’s consistent with your brand.
Your profile should reflect who you are as an organization and how people can reach out to celebrate what makes them special. This helps create trust between potential clients and business owners they interact with online!
The good news is that creating a social profile doesn’t have to be complicated. All you need is a few simple tips and tricks, some of which we’ve covered here. If you follow these steps and make sure your profile looks professional, you can attract people and businesses in no time at all!