Why does Link Building matter for SEO?

Regardless of the purpose of your website, improving Search Engine ranking should be one of your main priorities. The reason being, majority of people today find information on products and services using popular search engines such as Google, BING, Yahoo, etc. Your website rank on Search Engine result Pages (SERP) is directly influenced by the number of back links from external sites.

However for improved ranking the process you should note that the process is not quite as simple as the number of back links. For this reason you should always consult SEO professionals for quality link building and consistent improvement and ranking. Poor quality links from sites that do not comply with the Search Engine guidelines often negatively affect ranking and could ultimately lead to penalties or worse.

Link Building

Building quality inbound links involves acquiring hyperlinks from external sites that point back to your website. In practice this is quite a complex process that includes making maximum use of web related resources such as social media, blogs, forums and much more. Often to acquire high quality back links you will have to redesign your content to match the requirements of the external websites. For example, to acquire quality back links from Twitter you will have to create useful and exciting posts; Twitter allows subscribers to make short posts of about 140 characters. Twitter will only be suitable if the posts can remain catchy (albeit short) and you have graphics or links to content that is useful.

What defines a quality link?

There are several factors that appear to help Search Engines identify quality links. For an effective link building campaign you want to consider the following:

  • Local – Topic Popularity

This is one of the main pointers that SEO practitioners use to identify quality links. This implies that the larger the number of inbound links from a topic specific community the better the quality of the links. In simple terms we can assume that if you offer consultancy services, you want to aim at getting more links from websites within that niche rather than social media websites.

  • Global popularity

It goes without saying that Wikipedia is popular. Therefore you can use that framework for your link building activity. You want many diverse links leading back to your website. This should include links from reputable websites, individuals, forums, reputable blogs, etc.

  • Anchor text

These include in text hyperlinks from external web pages. The more of these you acquire from reputable websites the more popular your site becomes. This also implies that for quality links you need to form partnerships with external websites.

  • Trusted Websites

It is always useful to check the trust ranking of any website you are seeking before seeking back links. You can use software to confirm the web site trust ranking; the higher that ranking the better for your website.

  • Validity

Links often change as websites continue to improve the content and site mapping changes. To maintain your ranking you can use software periodically to confirm the validity of links as broken links adversely affect page rank.

  • Avoid acquiring links from websites that have a lot of spam. It is always wise to be careful the websites you use to increase the number of back links.

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