As e-commerce continues to grow in leaps and bounds many small businesses are finding their feet each passing day using simple web development platforms. Among the more popular options today include WordPress that supports e-commerce using plug-in’s such as Woocommerce or Magento to handle transactions. Like many other blogs the comparison of the two is a question many budding developers and online store owners would like to have answered.
Both these tools have specific strengths and weaknesses and can be used to perform most online business transaction requirements: so which of the two is better?
This comparison is an important issue given that online store owners would like to be sure they are using a platform that will best manage their business. Based on this an incorrect choice will definitely have a negative impact on the outcome of any online business.
First off both are open source and for this reason users get to use the software for free and have access to the original code. Open source generally leads to better quality software as forum members often contribute to tweak and improve the final product. With both you have the ability to customize your store.
For its simplicity WordPress continues to be a favorite for many developers and the Woocommerce plug-in is especially easy to set up and use. The Woocommerce extension is simple to set up and use and even without the paid extensions can accomplish almost any e-commerce activity.
On the other hand Magento has a very good interface will help developers perform most e-commerce activity with minimal difficulty. However, extensions for Magento are often paid and as such you will have to set up a monthly budget to continue using the software. This can be a problem given that as you continue to grow your budget will also increase gradually to cater for additional extensions.
If you plan to customize the Magento is ideal as it allows much more room for customization. The product categorization is much better allowing for much more flexibility when searching for products (reference: Driven Web Services Vancouver Washington).
If you do not necessarily need to customize Woocommerce is ideal though you will need to begin paying for extensions as your business grows.
For the above reasons, for larger business with greater variety of needs Magento is better given that it is scalable to meet the demands of large businesses. On the other hand for smaller businesses and new developers WordPress is good given that it can manage your store needs effectively and allows you to add extensions/plug-in’s as your business grows. While WordPress is simple it would appear Magento is ideal for long term business it was designed for e-commerce and works perfectly as a standalone; Woocommerce on the other hand requires the WordPress CMS (read this guide). Both are equipped with a number of good themes that are free and can cater for a wide variety of businesses; there are also a number of premium themes available for web owners with very specific needs.