They say that content is king. The right campaign with the right “stuff” can influence the hearts and minds of your audience exactly the way you want and help drive your business to new levels.
No wonder, then, that many organizations are looking to get a competitive edge with their content marketing efforts. The thing is, though, that not everyone is a whiz at every facet of the content marketing game, and might need a leg up in one area or another. If you are really looking to skyrocket your marketing activities, there’s a certain amount of money you’ll need to invest – both in staff, tool stack and mistakes.
Thankfully, there are dozens of tools that can put you ahead of the pack. Here are ten that will give you an assist when you need it most:
One of the hardest parts of coordinating a content campaign that heavily leverages social media is timing when you post across the myriad of social media sites. Tools like Buffer are here to eliminate much of the guesswork and help you streamline your schedule. It will let you save posts for later, dropping them at just the right moment. It will also enable you to post to many social media sites simultaneously, reducing the hassle of doing it individually.
If you’re sending out content through a high-level email campaign, you’ll need MailChimp to effectively create, manage, and distribute your message to the subscribers on your email list. With MailChimp’s analytics features, you’ll be able to see which efforts are making the best impressions, and fine-tune your approach to better serve your overall goals.
Need to get your message out fast? PRWeb is the way to gain the attention of journalists and get yourself covered in the news. The advantage of that kind of publicity can hardly be overstated.
With some careful analysis of the trending topics, you can gain some knowledge about what’s popular, what’s going to be popular, and how you can focus your content marketing to stay ahead of the curve, riding the wave of a trend full force instead of playing catch-up.
Much in the same vein as Twitter, Reddit is the place to go to see what’s abuzz on the Internet. You’ll also be able to gain valuable perspective on how users view different topics, thanks to their ability to leave rather detailed posts of their thoughts on the site.
Do you like SEO? You’ll need to get good at it to help drive people to your site. Let Yoast handle some of the SEO heavy-lifting and keep you abreast of the best practices, so you don’t go unnoticed.
Come across something that you just have to save for later? Pocket will let you snatch up all kinds of content from across the web and different apps, organizing it for you in one location that you can even access when you’re offline.
We all love it when a plan comes together, and it helps to have the plan well thought out in advance. MindNode will let you map out your thoughts to create the perfect strategy.
If you need to find skilled freelance writers to help shape your message, Scripted is the place to look. They can get you connected with the best in the business, no matter what your specific industry.
Once you have your remote team up and running, you’ll need a way to track time and keep the crew on task. Clockspot is the time tracking software you’ll need to make all your timesheets, payroll, and monitoring efforts painless.
audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.