All businesses, institutions and other organizations that have built web sites do so to spread information about products or services. Because of this they often resort to various techniques to attract traffic or subscription to the web site. This process is known as link building and is possible using content, pictures, graphics and other material that “belongs” to the website. The entire process is very similar with a normal marketing campaign that will consider factors such as price, position, promotion, etc.
As e-commerce continues to grow in leaps and bounds many small businesses are finding their feet each passing day using simple web development platforms. Among the more popular options today include WordPress that supports e-commerce using plug-in’s such as Woocommerce or Magento to handle transactions. Like many other blogs the comparison of the two is a question many budding developers and online store owners would like to have answered.
Both these tools have specific strengths and weaknesses and can be used to perform most online business transaction requirements: so which of the two is better?
This comparison is an important issue given that online store owners would like to be sure they are using a platform that will best manage their business. Based on this an incorrect choice will definitely have a negative impact on the outcome of any online business.
First off both are open source and for this reason users get to use the software for free and have access to the original code. Open source generally leads to better quality software as forum members often contribute to tweak and improve the final product. With both you have the ability to customize your store.
For its simplicity WordPress continues to be a favorite for many developers and the Woocommerce plug-in is especially easy to set up and use. The Woocommerce extension is simple to set up and use and even without the paid extensions can accomplish almost any e-commerce activity.
On the other hand Magento has a very good interface will help developers perform most e-commerce activity with minimal difficulty. However, extensions for Magento are often paid and as such you will have to set up a monthly budget to continue using the software. This can be a problem given that as you continue to grow your budget will also increase gradually to cater for additional extensions.
If you plan to customize the Magento is ideal as it allows much more room for customization. The product categorization is much better allowing for much more flexibility when searching for products.
If you do not necessarily need to customize Woocommerce is ideal though you will need to begin paying for extensions as your business grows.
For the above reasons, for larger business with greater variety of needs Magento is better given that it is scalable to meet the demands of large businesses. On the other hand for smaller businesses and new developers WordPress is good given that it can manage your store needs effectively and allows you to add extensions/plug-in’s as your business grows. While WordPress is simple it would appear Magento is ideal for long term business it was designed for e-commerce and works perfectly as a standalone; Woocommerce on the other hand requires the WordPress CMS (read this guide). Both are equipped with a number of good themes that are free and can cater for a wide variety of businesses; there are also a number of premium themes available for web owners with very specific needs.
Marketing is very complex especially in this digital era. SEO is an intense marketing activity undertaken to improve visibility on SERP’s (Search Engine Result pages). There are various means of accomplishing this and SEO focuses on organic (non-paid) techniques to achieve the desired result. SEO Service generally includes both technical and creative aspects all aimed at improving positioning, increase awareness and drive traffic towards the website.
“Non technical” SEO involves identifying useful content and building back links using this content. The technical side that could involve plug in’s such as Yoast. Often these software add-on’s will prepare information the search engine requires from your website. This includes aspects such as indexing information, page order, link status, etc. With all this in mind it is important especially for small business to identify affordable SEO services to back their long term strategy.
What is their Optimization Strategy?
SEO service providers offer their services and pricing based on the strategy they use. Some will focus strictly on keywords and content making them offer slightly cheaper services. On the other hand some companies offer more comprehensive packages that include social media, on site configuration and software and much more. While the cheaper service provider will often be appealing depending on your niche you may require more comprehensive packages. It is always best to discuss long term goals with your provider before making the choice.
For instance, if your website is selling audio appliances it can be assumed that a large percentage of your clients are teens. This age group is likely to spend a lot of time on social media. Likewise if your website offers technical or consultancy services then articles and professional social media sites such as LinkedIn should become a priority.
In relation to the above thoughts it is important to note that result pages are influenced by keywords. Again depending on the genre common keywords may not be enough to get the desired ranking. In such cases you may have to take an in depth look to include the correct keywords. The SEO service provider will be helpful in finding the correct long or short tail keywords for your business. Some keywords are less competitive and will create a small window of opportunity for your marketing activity.
While online business is rapidly increasing many people are still struggling given web design is very advanced even with many DIY web creation programs. With some experience on web creation software, an interest or just passion to learn you could consider working on SEO privately.
If you are considering working privately one of the main considerations you need to keep in mind keyword identification. There are several good websites that crawl major search engines such as Google, Bing, and Yahoo and provide categorized keywords and usage statistics. Begin here. Identify those that are used the least and most suitable for your needs. There are several good guides in websites, audio, video and document form that can be very useful to your SEO work.