No doubt that the Social Media Marketing opens the precedent for a new style regarding online marketing trends and businesses need to adapt to this new scenario. The tendency to approach the consumer and create bonds of relationship in modern digital marketing found on social networks the ideal channel for creating these points of contact and this is increasing the number of companies seeking social media to publicize their products and services.
The Social Media Marketing is a new trend that brings with it new challenges to (or intending to) marketing on social networks has a striking difference compared to other forms of online marketing where companies were accustomed to act.
Advertising campaigns on social media follow their own mechanics, a more subtle and structured way in comparison to mechanical checked on sponsored links or SEO. Therefore, it is important that companies be aware of this difference to adapt to this new reality.
The Social Media Marketing is to be a strategy in which the entrepreneur or company takes advantage of the major social networks as a promotional tool for a brand and the product advertising campaign or services.
Obviously, you can use the Social Media for many other actions, such as creating a customer service channel, for example, but in the case of social media marketing, the primary objective is precise to promote products and services. In Social Media Marketing campaigns, responsible for the development of digital marketing make use of the tools offered by networks like Facebook, Instagram, Twitter, Google+ and others, always depending on the case, the need for which public reach and what the market segment of the company.
The Social Media Marketing is characterized as a display marketing category, which is necessary for companies to seek to adapt to these conceptual differences to not fall into the trap of transforming their profiles in simple murals promotions, without interactivity and targeted message.
Another feature of Social Media marketing is to include work as a way of relationship marketing that the main objective is to develop in the first place, a point of contact with your potential customers, so that only then after entering in a very subtle way, the advertising message.
There is no doubt about the fact that be worth making some investment in social media marketing, and it naturally brings positive returns. However, this should not be seen as a single universal tool as many companies have seen this alternative in Brazil.
The Social Media is commonly a communications channel that can be explored and used and therefore should be properly assessed and contextualized in the general overview of digital marketing companies strategy. The great advantage of this option for disclosure of businesses on the Internet is that it gives us a chance to approach the target audience, more personal, targeted and segmented way.
Through Social media marketing, it is possible to contact more efficiently its consumers as well as understand their needs and concerns more directly, which facilitates not only the creation of more efficient strategies for brand awareness, as well as greater property on the audience you want to conquer.
Using strategies for Social Media marketing requires a period of maturation and thus is considered a medium and long-term action so that relationships are not created overnight. Therefore, it is important to have a detailed plan of the strategy to be adopted and be prepared for hard work, for the production of relevant content, and interaction is fundamental questions in this area.
Other factors that should be analyzed is also the loyalty ability that Social media marketing strategy provides, as these contacts create bonds of relationship that make marketing return on social networks one that stands out in a digital marketing strategy.
The Social Media Strategy can significantly increases the brand value of your company in a different and innovative channel that are social networks. Also known as Social Media Advertisement (involving social networks like Facebook, Twitter, LinkedIn, Youtube, etc.), allows you to explore the environment for sharing information and opinions about personal experiences; with friends and acquaintances; modern; Other cultures; entities and companies, with brands and products.
Among the many advantages and benefits Social Media strategy to advertise through advertising campaigns Social media your business can:
– Take advantage of the most relaxed atmosphere of Facebook users;
– Take advantages of informative inherent to Twitter;
– Use YouTube to introduce the viral marketing in your marketing plans;
– Communicate to users with standard links to specific and specialized professional networks such as LinkedIn.
Use the social media strategy to advertise on the internet is to expand the horizons of your marketing strategy. It is to promote interaction and socialization with an audience that is interested in sharing and commenting on their products: customers, potential customers, fanatics of your brand, or mere individuals interested in your product.
Currently, Instagram is worth about $ 1 billion and is seen as the Social Media fastest growing in 2013. The company already has 35 million registered accounts, which circulate 5 million photos per day and 81 comments per second. They are overwhelming numbers and worthy of admiration when we refer to popularity.
Youtube is the third most visited site in the world with about 70% of all online computers accessing and 3 billion video views per day. There is no denying that Youtube is a very reliable company and fell in love of Internet users, who send 48 hours of video every minute, 10% in high quality. Youtube has servers in 25 countries and is running in 43 languages.
LinkedIn is a social media which has about 79% of users aged 35 and over, puts “face to face” people with professional and organizational objectives. It is with expansion plans for China, the largest Internet market by some users, while recognizing that you have to police individual publications, according to the reproaches made by the country.
The WhatsApp was founded in 2009 in the United States and today has 450 million monthly users, where about 70% are active users daily, where the company that Social Media promises to increase the range of instant communication with plans to integrate call voice. It becomes an attractive and smart proposal considering that about 44% of people using smartphones have the application installed.
Twitter is considered by many a micro-blog and has 232 million users and is a Social Media used to report news and events by 58% of users and 51% to find topics of interest. These figures result in 500 million tweets per day, making 100 million people back to the microblogging all day. A remarkable network step was on October 3, 2013 when officially handed over the documents to make its initial public offering raise 1 billion dollars on the New York Stock Exchange.
The mighty Google also enters this Social Media world with Google+ (Google Plus), with an interface of an enormous simplicity of use, an incredible integration between enterprise applications and the practical way of relating between users with the application instant messaging that is the Hangout.
Google + also offers a range of features for photo editing and allows you to create animated GIFs. This range of features, entertainment and sharing ideas and edited photos resulted in more than 500 million accounts on Google+.
All these groups represent the Social media and prove that the uncontrollable growth of social networks on the Internet becomes an ally increasingly to various market segments due to communication facilities and information exchange with messages, photos and videos. Using tools and methods to facilitate their social media strategy can make a real difference to give prominence to your company and put it in front of the other competitors.