Off Page Optimization Techniques

What is Off Page Optimization?

Off page optimization is the most vital part in SEO. Because it provides hyperlinks to your websites. It also needs a lot of work with regular bases. It can help to optimize website overall performance in search engine for targeted keywords. Off-page SEO Services are the great technique to get more website visitors.

Becoming an SEO Specialist, I hereby recommend some the factors that manage off page optimization.

1). Social Networking Sites

Social networking sites are a network to create social community or social relations. It helps users to express ideas, photos, posts, activities, functions, and interests with others within their network.

Top social networking sites are including Face-book, Twitter, Google-Plus, LinkedIn, Tumblr, Pinterest etc

2). Blogging

Blogging is a great off page optimization technique. It develops your online company website. The company for blogging needs to write lots of unique informative articles. It is also possible to develop your website blog by posting comments in other relevant blogs. It allow links on the comments section. Related blog comments are indexed by the search engines.

3). Forum Postings

Sign-up a forum and start discuss or share relevant topics with other people. It is also possible to post or reply to thread in other service relevant pre-existing forums that allow signature. It can be indexed by the search engines.

4). Search Engine Submission

You can submit your site to the most common search engines like Google, Yahoo, Bing, Alexa, Altavista, Lycos, Alltheweb, Excite, etc., to get listed for free.

5). Directory Submission

Lots of people may think that directory submission is expired. So I am anxious it is still now alive. It is depending on how efficiently we are choosing those directories and categories for directory submission. Definitely, I agree so it provides slightly delayed result. It can be worth performing it. You can submit your sites to the top quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc.

6). Social Bookmarking

Social Bookmarking is a different great off page optimization technique. It develops your company website. Nowadays many people are spamming social bookmarking sites not understanding how to use them. Because articles within these sites update usually, search engines such as types of websites and frequently visit them. You can do few popular social bookmarking sites like Delicious, Digg, Reddit, Stumble Upon, Propeller, etc. You need to be very careful though doing social bookmarking and appropriately take the tags. Tags are very important to broadcast your news on the wide area community. It may increase your site visitors based on how efficiently you have taken part.

6). Link Exchange

Exchange links is also called Thematic Link Exchange. Exchange links with service relevant web sites. It can help improve your link popularity. It is a most important factor of Google Page Rank algorithm. Do not use Black Hats when doing exchanges.

7). Link Baiting

Link Baiting is another off page optimization technique. It improves your link popularity. You have copied and published another website’s event, articles, news etc in your site. Make sure you place their web site link as a reference. When your articles are trustworthy, let others practice it for you.

8). Cross-Linking

Cross-Linking is also called Internal Linking. Hyperlink to internal website pages within your website when essential. This improves your website internal link popularity. It is another most important factor of Google Page Rank algorithm. Also try to make your articles link from sites that are relevant to your site theme. The best well-known example of effective internal linking is Wikipedia.

9). Photo Sharing

Share photo in website and make it public. Allow your friends view them and comment on them as well. It will help get targeted traffic to your site. Top photo sharing sites such as Flickr, Picli, Picasa, Photo Bucket etc.

10). Video Promotions

It is also called photo sharing. You are able to share your products or services videos, experiences, and reviews of your product or service and make it public in YouTube, Dailymotion , Metacafe etc.

11). Business Reviews

Submit reviews about other types businesses or talk to your friends or clients to write a review of your business. Top business review websites like RateitAll, Kaboodle, Shvoong, Stylefeeder, etc.

12). Local Listings

Your website is making local so that search engines can easily view your website and fetch the content. It can help you to get targeted visitors. You can submit your website to Google Maps, Google Local, Yahoo-Local, Yellow-Pages, Super-pages, Hotfrog etc.

13). Article Submission

Write down articles of your own and publish them to common article sites like E-zine, Go-articles, Now-public, Buzzle etc. This can help you to get a links for the web site

14). Press Release Promotion

As a service provider go for PR submission in common PR sites like 1888pressrelease, PR Leap, Open PR etc. This can help you to publish your website in the search engines.

15). Classifieds Submission

You can do classifieds submissions to promote your services or products for free. Major Classifieds sites like Craigslist, Backpage, Kugli, Myspace, iMadespace, Vivastreet, etc.

16). Social Shopping Network

If you have an e-commerce website. This is a great technique for advertising and easily branding your products for free. Your products submit to Google Product Search, Yahoo and MSN On-line Shopping. It also submits main social shopping related websites like Kaboodle, Style-feeder, Wists, Five-limes, Buzz -shout, Ohmybuzz etc.

17). Document Sharing

Your website documents share like business reports, information leaflets, and slides in Google Docs, Slide Share, etc. It can help you brand your site.

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On Page Optimization Techniques

What is On Page Optimization?

On page optimization are the primary stages of SEO which every designer need to look into. If you do appropriate on page optimization for your website, you will get not only good website ranking in a search engine but also an overall increased readability in your website for visitors.

What are on page optimization factors?

There are various on page optimization factors that involve search engine rankings. These include:

Website Content

Website content is what sets your website apart from the audience and provides the right message to the minds and hearts of your customers. The success of your web site is decided mainly by its content and management of its structure as well as external accounts like Google+, Google My Business etc (see Local Viking to learn about the software making business people’s life much easier). Finally, content benefits the wallets of the customers. All other components in your web site (design, visuals, videos, etc.) provide an additional support role. If you have effective taglines, great design will simply enhance their performance. Design itself is not purchased.

Title Tag Optimization

Title tag is the second most important on page optimization factor for SEO, after content. A title tag must be short but detailed enough for your visitors to identify both you and your business. Title tag is the second thing that is shown and indexed by the search engines. Your sites title has to be interesting enough to find out more information. On the other hand, your title has to be interesting enough to the search engine to be able to get ranking you above thousands of other related websites like yours.

Meta Tags Optimization

A website’s Meta description should have a brief description of your web site being focused on areas and services that your online business is specialized in. This small part of text can be viewed as a selling snippet, if a user finds it appealing he is likely to click and go into your page to find out more information.

URL Structure

SEO friendly URLs structure for each of your website pages is highly suggested, as these carry improved crawling and indexing. Shorter URLs appear to perform better in search engine results Pages (SERP), but however that is not the only real factor.

URLs which include specific keywords also perform more effective. The position of these keywords can also be a major effect. For example would perform more effective than etc.

Basic HTML Tags

When writing your articles, you should break up your content into smaller sections and paragraphs to make it easy to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

When start writing your contents, you need to separate your content into smaller parts and paragraphs to make it easier for people to read. These parts can be given heading, which is where H1, H2, H3, H4, H5, H6 tags are used.

Header H1 is the most important part of your page. Generally Header H1 is used for website’s title or header text.

Header H2 and H3 can be used for Page/Post titles or important parts of your web pages. Separating your web content with header tags is a good practice as it makes your website more readable and easy to understand.

You can use bold (e.g. strong) selected words which are of high importance. Sometimes it is good to bold your keywords and phrases where appropriate. However overdoing this may enable you to get penalized.

You can use the (e.g em) tag to emphasize selected words which will show up in italic.

Keyword Density Optimization

Your websites content need to optimize in this way that it will better search engines and readers. Stuffing your website with too many keywords can make it unreadable. So you should keep balance in between your keywords and content. Try to keep your keyword density roughly 2-5% in your content.

Image Tag Optimization

If your website has images, you need to optimize. Because search engines can not read it. It is very simple for a human reader to translate the image into its meaning. Particularly a Web spiders or crawler the entire interpreting process is totally different. Search Engine spiders are only able to read text but not images. So you should use some special tags for your images to be able to provide some meaning.

Alternate Text (ALT text) is the text to explain your image when your mouse moves over an image on your website page. The text needs to be meaningful but short. You may use your appropriate keywords as ALT text.

Link Optimization

It is very important to optimize your website internal and external outbound links for search engines and to give your visitors a better navigation.

Try to use appropriate Anchor Text when you are back-linking with other websites. Include the suitable keyword in the anchor text which provides the outbound link an appropriate meaning and value.

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What is SEO

What is SEO?

SEO is stands for Search Engine Optimization or Search Engine Optimizer.

SEO is the technique of increasing the visibility of a web-site on natural (unpaid or organic) search engine result pages (SERPs). The higher quality in your webpage’s can get ranking on Google or Bing or Yahoo search engines results pages (SERPs). A highly effective SEO marketing campaign should have, as part of their developments and relevant keywords. It also provides on-page optimization to make well known for search engine algorithms.

SEO is classified into two basic parts: on-page optimization and off-page optimization.

On-Page Optimization

On-Page Optimization means all things you can do in your websites. It helps you get greater ranking.

On-page Optimization  consists of techniques such as:

  • Title Optimization
  • Meta Descriptions Optimization
  • Meta Tags Optimization
  • URL Structure
  • Important HTML Tags
  • Keyword Optimization & Synonyms
  • Link Optimization
  • Image Optimization

Off-Page Optimization

Off-Page Optimization means all things you can do directly in your websites. It helps you get greater ranking.

Off-page Optimization  consists of techniques such as:

  • Social Networking Sites
  • Blogging
  • Blog Marketing
  • Forum Marketing
  • Search Engine Submission
  • Directory Submission
  • Article Submission
  • Social Bookmarking
  • Link Baiting
  • Photo Sharing
  • Video Marketing
  • Business Reviews
  • Local Listings
  • Social Shopping Network
  • Answer Questions

SEO techniques are classified into three broad areas: White Hat, Black Hat and Grey Hat.

White Hat

White Hat means use of search engine optimization techniques, tactics and strategies. It focuses on a human audience against various search engines. It absolutely follows search engine rules and regulations.

For example, your website optimized for search engines. Yet it focuses on relevancy and natural ranking. It is known as optimized utilizing White Hat practices. Some examples of White Hat techniques consist of using keywords, keyword analysis, link building, back-linking, to improve link popularity, and writing articles for human readers.

White Hat is commonly used by those who desire to make long-term investments on their site. White Hat is usually called Ethical.

Black hat

Black hat means use of aggressive SEO techniques, tactics and strategies. It focuses only on search engines. It doesn’t follow human audience and search engines guidelines.

Black hat techniques consist of invisible text, doorway pages, keyword stuffing, and adding unrelated keywords to the web page articles.

Grey Hat

Grey Hat is a technique in between white and black hat . The methods of this website prevent it from penalizing. It can not create best articles for the users. It only gives full focus on developing search engine ranking.

Grey Hat consists of techniques such as:

  • Cloaking
  • Purchasing old domains
  • Duplicate content
  • Link buying
  • Social media automation and purchasing followers

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Best Free Classified Sites List

What are Classified sites?

Classified sites are the online advertising website. You can post your business ads for free of cost. It’s two types free and paid so you can use both sites in your business, jobs and service etc. Classified site can boost your site visitors and increase SEO ranking. It helps people to promote small online business. High PR websites provides good links that can improve your website rank in search engine results pages (SERP). Here is below some free classified sites, you can simply post any kind of ads on the internet without paying money & without registration.

Importance of classified sites

  • Classified sites are the best technique to get high page rank backlinks.
  • It can used to improve small online business.
  • About 85% services are free of cost.

Here Freelancing Solution has made a list of best free classified sites which are currently and vastly increased online business as compared to other sites.

Serial No Classified sites PR
1 7
2 6
3 5
4 5
5 6
6 6
7 6
8 6
9 6
10 5
11 5
12 5
13 5
14 6
16 4
17 4
18 4
19 Vivastreet 4
20 4
21 4
22 4
23 Classifiedsforfree 4
24 4
25 4
26 4
27 4
28 4
29 4
30 4
31 4
32 4
33 4
34 4
35 4
36 3
37 3
38 3
39 3
40 3
41 3
42 3
43 3
44 3
45 2
46 2
47 2
48 2
49 2
50 2
51 2
52 2
53 2
54 1
55 1
56 0
57 0
58 0
59 0
60 0
61 0
62 0
63 0
64 0
65 0
66 0
67 0
68 0

How to write an Upwork cover letter

What is cover letter?

A cover letter is generally an introduction that illustrates your key accomplishments that fit for a job opening. It focuses on your resume. Each cover letter must be tailored to be able to each occupation, each company or employer.

Why is the cover letter so significant?

Basically, a resume is of partial value to an employer if he or she doesn’t know what kind of work you want to do. The cover letter consents you to mark the job and the employer in a very specific way— and exactly how you are usually qualified for that position. Actually, your cover letter can explain things that your resume can’t.

What are the most important tips when writing a cover letter?

  • Address your cover letter to the named specific
  • Take hold of the reader’s attention & interest by writing an appealing first paragraph
  • Emphasize your three to four key achievements/skills/experiences
  • Focus on the fit between your skills and job demands
  • Highlight whenever you relate yourself to the company
  • Never comprise any negative information
  • Finish your letter by requesting an interview
  • Cover letters must be shorter
  • Avoid any sorts of mistakes such as typos, misspellings, and grammatical errors

Here is the sample of a cover letter

Dear Hiring Manager,

I’m a professional Web Researcher & Data Entry Operator. Just I have found your job post in Upwork that attracts me most including the following skills.

I have 02 years good experience in Data Entry, Web Research, Word, Excel and Email Conduct. I think my skills would be ideal for the project. Absolutely, I’m confident to complete this job within the estimated time schedule.

I’ve got few questions in regards to the requirements of the job which would be offered to an interview. For the next 2 hours, I will be online if you might talk about. Otherwise, please let me know precisely what times I’ll work for you.

I would like to build an awesome working relationship with you by my Expertise, Honesty, Sincerity and Hard Work.

I’m looking forward to hearing from you soon. Thank you for considering my cover letter.

Best Regards,